Google Ad Manager Column guide

DT

Home

4

Ad units

0

Orders

0

Line items

1

Creatives

1

Companies

1

Users

0

Reports

Delivery · Orders & line items

No orders yet. Create one via SOAP OrderService.createOrders.

Inventory · Ad units

ID	Name	Code	Sizes	Status	Parent	Created
21700000001	DataFlair Test Publisher	root	—	ACTIVE	root	Jun 29, 23:39
21800000001	Homepage Leaderboard	homepage_leaderboard	728x90	ACTIVE	21700000001	Jun 29, 23:39
21800000002	Article MPU	article_mpu	300x250	ACTIVE	21700000001	Jun 29, 23:39
21800000003	Mobile Sticky	mobile_sticky	320x50	ACTIVE	21700000001	Jun 29, 23:39

Creatives

ID	Name	Size	Advertiser	SSL scan	Created
7000001	DataFlair Tag - Homepage Leaderboard 728x90	728x90	4000001	SCANNED_SSL_COMPATIBLE	Jun 29, 23:39

Reporting

No reports yet. Create one via the REST reporting API (POST /v1/networks/{network}/reports).

Admin · Companies & users

ID	Company	Type	Credit	Created
4000001	DataFlair Test Advertiser	ADVERTISER	ACTIVE	Jun 29, 23:39

ID	User	Email	Role	Created
199000001	DataFlair Trafficker	[email protected]	Administrator	Jun 29, 23:39

Logs · API calls (0)

No API calls recorded yet. Exercise the SOAP/REST API (e.g. traffic a campaign or pull a report from DataFlair) and reload.

Mock GAM · read-only view of the database. Reflects live state — exercise the SOAP/REST API and reload to see changes.

Columns · GAM ↔ DataFlair

What each GAM column on this dashboard maps to in DataFlair.

Delivery · line items

Line item: the trafficked booking line, created from one reservation line (a booked inventory cell)
Name: line name DataFlair generated from the reservation + placement
Type: always STANDARD: DataFlair traffics reserved standard line items
Status: DRAFT when DataFlair pushes it; the publisher activates to READY/DELIVERING
Reservation: the marketplace reservation status behind this guaranteed booking
Goal: impressions_booked on the reservation line
Rate: cpm_snapshot: the locked CPM the cell was booked at
Flight: campaign start_date–end_date
Modified: the line item's updated_at
Creatives: the brand creative, which is DataFlair's third-party iframe ad tag

Inventory · ad units

ID: placement.gam_ad_unit_id: the placement mapped to this ad unit
Name: gam_ad_unit_name / the placement name
Code: the ad-slot key the publisher's page requests
Sizes: the placement's dimensions / accepted creative formats
Status: the placement's active state
Parent: the property / network root the placement sits under
Created: the ad unit's created_at

Creatives

ID / Name: the GAM ThirdPartyCreative: DataFlair's iframe ad tag registered in GAM
Size: the creative's dimensions (must match the line item's placeholder)
Advertiser: the brand, as a GAM company (advertiser)
SSL scan: GAM's SSL check on the tag (always compatible for the DataFlair iframe)

Reporting

Report ID: the delivery report DataFlair pulls via the REST reporting API
Name: the report label
Type: the report kind (delivery / historical)
Visibility: private vs shared
Generated: the report's created_at
Impressions: served impressions, synthesised from Goal across the Flight
Clicks: clicks via DataFlair click-tracking links (CTR 0.05–0.2%)

Logs · API calls

Status: the HTTP / SOAP result of the call DataFlair made
Protocol: SOAP (trafficking, forecast) or REST (reporting)
Service.op: the GAM method DataFlair called, e.g. OrderService.createOrders
ms: server processing time for that call
timestamp: when DataFlair made the call

Admin

Company: the advertiser brand, as a GAM company
Credit: GAM credit status (active in the mock)
User: the GAM API user DataFlair authenticates as (the trafficker)